What does business branding mean to you?

Lauren Empowerment, Photography, Possibilities

sol+coRAWblog1When I sat down to write this post, in my head it was going to go a little differently than what spilled out. I’d just read this post by Nicola Murrain and I was so moved, that I just could not get it out of my head and as a result this post decided it needed to be written….

Honest

Vulnerable

Raw

Truth is, we can all feel a little scared and intimated in this online world of entrepreneurship. After all, we’re living in the era of “The Entrepreneur” and I’m willing to bet that if you’re reading this, you’re either on your own entrepreneur journey or you’re thinking about embarking on one. There are multiple days where these emotions show up, there are days when I feel the fear and do it anyway and there are days when I feel the fear and ‘clean the house instead!’ #youknowwhatimean.

There are so many what ifs, so many conversations I have with myself about what I should be doing, what I need to do next. So many questions like; “How can I offer more value?”, “What do my clients need?” and the biggie… “How can I add value and be of service to my clients and bring in more business revenue?”

Honestly, being responsible and hustling for your income is not for the faint hearted! When you work for someone else, there is a whole lot of luxury that comes from knowing that next week, you’ll have a pay check and then again the week after! Yes, of course the argument can be that as entrepreneurs we work with our passions and we’re creating our own lifestyles, which is AMAZING! But again, it’s safe to say; there is so much fear!

When I get the opportunity to work 1:1 with women entrepreneurs, I spend quite a bit of time getting to know them. On the day of our photo shoot, we spend hours engaging, chatting and connecting. I spend most of this time respecting and comforting the underlying fear that these women have of getting their photograph taken.

I mean, they understand the purpose of the photo shoot; they are committed to the outcome. This being, together we are creating visual imagery for their business branding. Images that they can use throughout their business that communicate to their audience who they are and what their business is here to do. But there’s a catch and Nicola highlights it so beautifully in her post.

Because there is a whole lot of fear out there, sometimes we can completely forget the purpose of what it is that we do and why it is we do it. We can get so caught up in what we think we should be doing and dealing the stresses of business that in turn, we loose sight of all the reasons why we became an entrepreneur in the first place.

“The key to creating or achieving anything in life, including a great brand, is our why. Our actions and words are not as important as the energy, intention and motivation with which [why] we do them.” – Nicola Murrin

Nicola clearly stated something I completely relate to and when I find myself in moments of confusion, fear or procrastination I have to catch myself and consider what it is I’m hiding from. Nicole states; “We get too busy tying to create the business and brand that we think we should have, rather than listening to our intuition and following what is right for us.”

Getting stuck in the ‘should,’ my whole body is tensing just thinking about it, yet it’s so common. The thing is; NO ONE CAN DO WHAT YOU AUTHENTICITY DO and if this is true (which I believe with all of my heart and soul to be) then you cannot do what another has already done. So while we can look at others for inspiration, you have to forge your own path and this may mean that you do things a little differently.

Branding is one of those key elements that can create fear and confusion and I completely understand, however I have one statement that may shed some light and offer a sweet sense of relief amongst the fear and confusion!

YOU ARE YOUR BRAND

The moment you showcase your true essence and connect authentically with your audience and your ideal clients, you have a brand.

Yes there’s a whole lot of work involved including logos, graphics and even photographs, but when you build a business and when you connect to an audience by simply sharing YOU then your brand is stronger than most.

Everything comes after that! Your style, your colours, your fonts, your photographs…

Everything else comes after you’ve been seen and heard for who you authentically are.

Fear will always show up because as an entrepreneur you’ll continue to grow and evolve. You’ll continue to extend your services and your skill set and trust me when I say that you are always going to be ‘tinkering’ with your website! It will never be perfect!

Your branding will never be perfect but you, well you already are.

So start [and maybe finish] there!

XO

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