As the founder of Sol + Co, my goal is to empower women to portray confidence throughout their business communications. We all know that photographs speak a thousand words and when done well they speak loud and clear. After years of photographing 100+ women entrepreneurs, I know exactly what’s needed in order to showcase the very best, in an authentic way. Being hailed “the go-to photographer for entrepreneurs in Australia” by leading coaches and entrepreneurs alike, it’s my mission to connect with and capture the true essence of a person, then provide them with the confidence to put this version of themselves out in the world.
I love guiding and supporting women entrepreneurs to feel excited and prepared for their photo shoot, leaving nothing to chance. I believe that when you feel prepared and when you know what to expect, you’ll let the walls down and simply trust. Your true essence is inspired to shine. It enables the photographer to connect with and capture it. This concept sparked the design and creation of my very popular eBook; Showcase your Essence, it’s the perfect sidekick to any entrepreneur who’s in business and who uses imagery to show off their brand.
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With a key focus to encourage empowerment and evoke curiosity I seek to connect with like-minded, passionate entrepreneurs who lead with kindness, purpose and a whole lotta soul. This is evident every time I get to work with amazing women, who are kicking goals in the work that they do, which often leads to the privilege of seeing my photography work grace the pages of world class publications like, the Renegade Collective magazine, Grand Designs Australia magazine and the Inspired Coach Magazine.
I find that the key element in showcasing your authentic self is to create a unique visual brand. I believe that no one can do what you authentically do, and I encourage every entrepreneur to create their own visual brand that announces to the world who they are and what their business is here to do.
This is a core value of Sol + Co and I thoroughly enjoy educating and speaking about this element, feel free to read these articles and listen to these podcasts as I spread this message around the web.
Lauren is an intuitive portrait photographer from Sol + Co and she specialises in creating authentic imagery that captures the true essence of women entrepreneurs therefore helping to showcase essence of their brand. Her purpose is to empower women to visually represent and portray themselves throughout their business with confidence and soul.
Lauren believes, “The essence of who you really are is the key ingredient to how you visually represent yourself to the world.” Her special blend of magic is to capture and teach women how to create a unique visual brand that will provide the confidence to up-level their business and life.